I work with brands at every stage of development to help them understand their target consumer, tailor their messaging, and choose the right marketing strategies.

 

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INSIGHTS

unlocking insights for stronger
business decision-making


• Category insights + sales analysis

• Consumer + competitive research


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PRODUCT

consumer insights driven product design and development


• Packaging audit for regulatory compliance (CFIA/FDA)

• Packaging design, sourcing + project management

• Product innovation, development, pricing + material sourcing

• Copy writing


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CONTENT MARKETING
+ EDUCATION

empower your external and
internal consumers to make educated purchase decisions


• Sales enablement material (sales deck, sell sheet, ebooks)

• In-store staff training tools + strategy

• Nutritional content writing

 


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BUSINESS STRATEGY

from the drafting table to the real world


• Business plan development, goals + coaching

• Brand development

• Corporate sustainable strategy

• Logo + website design


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MARKETING STRATEGY
+ EXECUTION

a little goes a long way


• Inbound: B2B lead generation and inside sales strategy

• Outbound: Content marketing (email, social media, blog)

    + education (in-store, online, influencer)

• PR & Events