Insights are the most valuable tool you can apply to your business. Category insights give you a glimpse into market trends and dynamics within your industry. They highlight how the top dogs (key competitors) are innovating and how the market is reacting. Some big companies Cara leans to for category insights are SPINs, IRI, Mintel and Nielsen data, however, business-specific details are easy to collect by listing key competitors and knowing everything about them. Things like their brand perception, product assortment, pricing, key marketing activities and many more.

Let Cara help you understand your competition better.

Consumer insights are more micro focused on human behaviour, specific attitudes, beliefs and perceptions about your industry, product and attributes. These could come from Mintel or Nielsen, or we could work together on a custom survey asking your current consumers what they think. 

Let Cara help you understand your customer better.