Do you have an idea for a wellness brand but need help bringing it to life? Are you a small business that needs some help re-defining your strategy?
Cara Kennedy is a business consultant that works with companies during all stages of growth — from start-up and concept development, to brand re-fresh and product launches, to pivoting brand strategy and ramping up sales. She helps you to understand your customer, your industry and how to develop an effective strategy to meet your business goals.
Cara Kennedy comes from the corporate marketing world with expertise in natural products and the wellness industry. She works with brands to understand their data, stand out amongst the crowd, generate sales and increase profitability.
Services
As it becomes increasingly important for consumer’s buying habits to align with their lifestyle and personal values, brands must deliver not only on benefits and appearance, but nutrition (for food brands), convenience, traceability and sustainability and the message can easily get lost. Cara has worked with brands at every stage of development to clarify this message by helping them to understand their target consumer, tailor their messaging and choose the right business strategies.